Pop Culture Group Co., Ltd hosts entertainment events to corporate clients in China. The company hosts concerts and hip-hop related events, including stage plays, dance competitions, cultural and musical festivals, and promotional parties, as well as creates hip-hop related online programs and provides event planning and execution services comprising communication, planning, design, production, reception, execution, and analysis services to advertising and media service providers, and industry associations, as well as companies in a range of industries, such as consumer goods, real estate, tourism, entertainment, technology, e-commerce, education, and sports. It also offers marketing services, including brand promotion, such as trademark and logo design, visual identity system design, brand positioning and personality design, and digital solutions and advertisement distribution services to corporate clients. The company was incorporated in 2007 and is based in Xiamen, China. Pop Culture Group Co., Ltd is a subsidiary of Joya Enterprises Limited.