Electronic Arts Inc. develops, markets, publishes, and distributes games, content, and services for game consoles, PCs, mobile phones, and tablets worldwide. The company develops and publishes games and services across various genres, such as sports, first-person shooter, action, role-playing, and simulation primarily under the Battlefield, The Sims, Apex Legends, Need for Speed, and Plants v. Zombies brands and license games from others, including FIFA, Madden NFL, and Star Wars brands. It also provides advertising services and licenses its games to third parties to distribute and host its games. The company markets and sells its games and services through digital distribution and retail channels, as well as directly to mass market retailers, specialty stores, and distribution arrangements. It has a strategic partnership with KLab Inc. for game development and operation. Electronic Arts Inc. was founded in 1982 and is headquartered in Redwood City, California.